Derek Coleman

Digital Marketer

A relentlessly ambitious digital marketer with a passion for learning new skills and improving current skills. I always strive to go above and beyond.

A 2013 graduate of Umass Lowell's Robert J. Manning school of management where I studied finance and entrepreneurship.

My skills

Qualifications

Responsibilities:
  • 7+ years of SEO experience including SEO writing and e-commerce SEO.
  • Proficient with Google Search Console, Bing Webmaster tools, and Yandex webmaster tools.
  • Capable of implementing rich Snippets, de-indexing links, fixing duplicate content, uploading language sitemaps, and more.
  • 6 + years of experience with social network marketing (SMM) (Facebook, Twitter, Tumblr, Pinterest, Instagram, Google+, etc.).
  • Proficient with content-scheduling tools such as Hootsuite, Buffer, and IFTTT.
  • 5 + years of learning to code in HTML and CSS with extensive knowledge of websites and applications to aid in problem-solving. 3+ years of learning PHP.
  • Highly capable of implementing inbound-marketing strategies that adhere to Google’s rules.
  • Experience with content management systems (CMS), 6+ years of effectively utilizing WordPress’s content capabilities.
  • Microsoft Office proficiency including extensive Excel experience (functions, equations, Pivot tables, V lookups, etc.). Beginner knowledge writing macros.
  • 2 + years of management experience.
  • 2 years’ experience with Photoshop CS6 & CC.

Experience

SEO Strategist

Boston, MA

TechTarget

February 2015 - Present

Responsibilities:
  • As the dedicated SEO specialist for TechTarget’s Security, Networking, and Data Center Media Groups, each receiving well over 1MM UV/month, I helped increase organic traffic by nearly 30% YOY following our Google Panda remediation.
  • I Optimize highly technical content at publication, analyze available data, and revisit content at the 30, 60, and 90 day marks;
  • Create content plans on a variety of information technology topics, researching keywords, organic search competition and the performance of previously published content;
  • Work with other members of the Traffic, Search and Engagement Team and editorial teams to increase organic search engine traffic and reader engagement on TechTarget sites;
  • Monitor and research the latest SEO, content strategy and social media trends and how they impact the business;
  • Execute keyword research and competitive analysis using tools such as Google AdWords Keyword Planner, Google Search Console, SEOMoz, SEMRush, MarketMuse, etc…;
  • Assist VP, Search & Engagement and SEO manager with editorial training on SEO best practices as required;
  • Crawl TechTarget sites for any missed opportunities using tools such as ScreamingFrog, Xenu Link Sleuth, etc…;
  • Work with content development strategists to identify topics for content plans that will increase traffic to our sites, as well as content to be remediated, and other projects as needed.

Finance Payroll Assistant

Boston, MA

The Boston Globe

June 2012 - February 2015

Responsibilities:
  • Responsible for collecting, calculating, and totaling millions of dollars in cash flow revenue every week.
  • Process payroll adjustments, time schedules, and overtime hours using the following systems: PeopleSoft 9.0, Kronos, ADP Workforcenow 5.0, ADP Time & Attendance and Cognos.
  • Accountable for handling paychecks and all forms of payments for over 2,000 employees in a timely manner.

Education

BS, Business Administration

University of Massachusetts - Lowell

Graduated Cum Laude

Responsibilities:
  • Responsible for collecting, calculating, and totaling millions of dollars in cash flow revenue every week.
  • Process payroll adjustments, time schedules, and overtime hours using the following systems: PeopleSoft 9.0, Kronos, ADP Workforcenow 5.0, ADP Time & Attendance and Cognos.
  • Accountable for handling paychecks and all forms of payments for over 2,000 employees in a timely manner.